Persuasion is overrated

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Persuasion is overrated. What’s more important in sales than persuasion? Influence. Credibility. Support. Accuracy. – Sponsor – Over 30 years ago I listened to my first sales training podcast, although we called it a cassette tape in those days. My heroes were (and remain) people like Tom Hopkins, Zig Ziglar, Earl Nightingale, and other legends in…

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